Julian De Freitas

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Julian De Freitas is the director of the Ethical Intelligence Lab at Harvard Business School, who has expressed concerns about the ethical implications and effectiveness of AI companions in dementia care.

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Julian De Freitas is a marketing professor at Harvard Business School who studied successful and unsuccessful companies in relation to AI.

Studies of successful and unsuccessful AI adopters reveal mistakes to avoid

The Globe and Mail·

Canada· 2025-08-19

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Sheelagh Whittaker

Julian De Freitas is the director of the Ethical Intelligence Lab at Harvard Business School.

‘I’ve never seen something quite like this’ – The Irish Times

The Irish Times – major Irish daily, est. 1859·

Ireland· 2025-08-13

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Julian De Freitas is the director of the Ethical Intelligence Lab at Harvard Business School, discussing the potential differences in results from AI companions.

Could dementia patients benefit from an AI companion?

The New Zealand Herald – country’s largest newspaper, est. 1863·

New Zealand· 2025-08-03

5.0

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