Julie Bornstein

Julie Bornstein

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Julie Bornstein is a prominent entrepreneur and CEO of the tech startup Daydream, which aims to revolutionize online shopping through artificial intelligence. With a background as the vice president of e-commerce at Nordstrom and experience in leadership roles at Sephora and Stitch Fix, Bornstein has a deep understanding of the fashion and retail industries. She co-founded The Yes, an AI-powered shopping platform that was acquired by Pinterest in 2022. Known for her innovative approach, she advocates for personalized shopping experiences that prioritize customer needs over paid advertisements, making her a key figure in the evolving landscape of e-commerce.

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Julie Bornstein is the CEO of Daydream and has a background in e-commerce with experience at Nordstrom, Sephora, and Stitch Fix.

‘Revenge dress for a party in Sicily’: This platform is using AI to make online shopping hyper-personal
CNN·United StatesUnited States· 2025-07-26
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