Juma Khan

Juma Khan is a fruit and vegetable seller based in Ataliq Bazaar, Chitral. He has capitalized on the growing popularity of Manghoor, a wild vegetable, by sourcing it from local collectors and selling it in markets, including those in major cities like Peshawar and Islamabad. His business not only supports his livelihood but also contributes to the local economy by employing additional harvesters during the peak collection season.