Jürg Zumkehr

Jürg Zumkehr is a long-time hotel broker and member of the Swiss People's Party (SVP). He has expressed concerns about the increasing trend of Swiss hotels being sold to foreign investors, particularly highlighting the challenges faced by Swiss owners in competing against financially aggressive foreign buyers. Zumkehr's perspective reflects a broader ambivalence within Swiss society regarding foreign ownership and the potential cultural shifts that come with it, as he prefers to see Swiss ownership of local establishments.