
Jurga Sakalauskaitė
Jurga Sakalauskaitė is the head of the 'Pegasas' bookstore chain and an expert in consumer behavior related to gifting. She discusses the growing trend of experiential gifts over material items, particularly during the holiday season, and notes the increasing popularity of books as gifts among younger generations. Her observations reflect a shift in societal values towards meaningful experiences and emotional connections.
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Jurga Sakalauskaitė, the head of the 'Pegasas' bookstore chain, emphasizes the unique opportunity the fair provides to meet diverse readers.
Kauno knygų mugė rengia didžiausią literatūros šventę: šiemet jai skirta visa „Žalgirio“ arena | Kultūra15min – major Lithuanian news website·
Lithuania· 2026-07-21
Jurga Sakalauskaitė discusses the shift in consumer behavior towards experiential gifts during the holiday season.
Kodėl per Kalėdas dovanoti knygas taip populiaru? | Gyvenimas15min – major Lithuanian news website·
Lithuania· 2025-12-04
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