Juscelino Medeiros de Lima

Juscelino Medeiros de Lima, known as the 'Rei da Picanha', is a businessman who established the successful restaurant franchise 'Picanha do Juscelino' in Rio de Janeiro. He moved to the city from Paraíba with the intent of starting anew, and after facing multiple business failures, he found success with a food truck that evolved into a popular restaurant. His establishment, however, has recently come under scrutiny due to its alleged connections to money laundering operations for the Comando Vermelho drug trafficking organization.