Kacem Bennani Smires

Kacem Bennani Smires is the president of Maroc Citrus, a key organization in Morocco's citrus industry. He has been vocal about the challenges facing the sector, particularly the dramatic loss of agricultural land due to drought and climate change, which has resulted in a 30% reduction in citrus cultivation over the past decade. Bennani Smires emphasizes the need for innovation and adaptation in agricultural practices to sustain and revitalize the citrus industry, highlighting the importance of the 'Nadorcott' variety and state support for exports.