Karthik Rao
Karthik Rao is the CEO of Nielsen, a global leader in audience measurement and analytics. Under his leadership, Nielsen has focused on adapting to the rapidly changing landscape of media consumption, particularly the rise of streaming services. Rao has been instrumental in developing 'The Gauge,' a tool that tracks TV viewership trends, which recently reported that streaming has for the first time outperformed cable and broadcast TV combined.
Global Media Ratings
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Recent Mentions
United States:
Karthik Rao, Nielsen CEO, discussed the results in a news release by Nielsen.
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