Kashif Hafeez Siddiqui

Kashif Hafeez Siddiqui is the CEO of Pulse Consultants, a leading research firm in Pakistan, specializing in market research and consumer insights. With extensive experience in understanding the dynamics of consumer behavior, he has been instrumental in shaping the discourse around Pakistan's Gen Z through comprehensive studies. His recent research reveals a nuanced understanding of this generation, challenging stereotypes and highlighting their values, preferences, and digital engagement. Siddiqui's work emphasizes the importance of solid data in understanding cultural shifts and the evolving identity of young Pakistanis in a rapidly changing digital landscape.