Kashmira Motiwala

Kashmira Motiwala is the head of the loyalty program 'Alfursan' for Saudi Arabian Airlines. She has played a pivotal role in developing the program to enhance customer experience by integrating travel rewards with everyday spending. Recently, she was in the news for her involvement in a strategic partnership with Panda Retail Company, which marks a significant step in offering members of the loyalty program more flexibility and options to earn and redeem rewards.