Kath Mitchell

Kath Mitchell is the general manager of the Independent Media Agencies of New Zealand (IMANZ), an organization that represents a network of independent advertising agencies. With a strong focus on advocating for the interests of her members, she has highlighted the resilience of independent agencies amidst increasing market consolidation, particularly in the context of significant mergers like the proposed acquisition of Omnicom Group and Interpublic Group. Mitchell has emphasized the need for industry discussions about the implications of such consolidations on competition and market power, aiming to ensure that independent voices remain vital and competitive in the advertising landscape.