Kathrine Engblom

Kathrine Engblom is a veteran fragrance consultant who has been in the perfume industry for nearly 40 years. Starting her career in 1986, she has witnessed the evolution of men's fragrances from limited options to a diverse selection of hundreds. Engblom highlights a significant shift towards stronger, more masculine scents and the increasing demand for luxury perfumes among male consumers. Her insights into the changing market trends provide a historical perspective on the industry's development, particularly regarding the preferences of younger generations.