Katja Forbes

Katja Forbes is a prominent thought leader in the field of artificial intelligence and its intersection with business. As one of the leading futurists contributing to Mastercard's recent report on the future of shopping, she emphasizes the transformative potential of AI in consumer behavior and the retail landscape. Her insights focus on how AI agents will increasingly assist in decision-making and purchasing processes, shaping a new generation of consumers who are more inclined to trust technology for their shopping needs.