Kaye Chan
Kaye Chan is a senior lecturer in marketing at the University of Technology Sydney (UTS), known for her research on the evolution of marketing strategies from traditional media to online platforms. Her insights into the impact of social media on consumer behavior and brand engagement have made her a respected voice in the field, particularly as brands increasingly leverage influencers to reach younger audiences.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Australia | 1 | 6.00 | 0.06% | +0% | 25,499,884 | 14,505 | $1,380,000 | 785$ |
| Totals | 1 | 25,499,884 | 14,505 | $1,380,000 | 785$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Australia:
Kaye Chan is a senior lecturer in marketing at UTS and has researched the transition from marketing in traditional media to online platforms.
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