Kenton Jarvis

Kenton Jarvis is the CEO of EasyJet, having taken on the role in January 2023 after serving as the company's Chief Financial Officer. Under his leadership, EasyJet is expanding its presence in Italy with new bases in Milan and Rome, aiming to attract premium travelers from traditional airlines. Jarvis emphasizes that EasyJet distinguishes itself by providing value and convenient routes from primary airports across Europe. He is focused on organic growth and enhancing customer loyalty through initiatives like the easyJet Plus subscription service, while steering clear of consolidation in the European aviation market.