Kerry McKenzie

Kerry McKenzie is the General Manager of Brand and Marketing for New Zealand Rugby (NZR), where she plays a pivotal role in shaping the brand identity and marketing strategies of rugby in New Zealand. Recently, she has been vocal about the importance of embracing player individuality and personality to engage fans, citing players like Rieko Ioane as examples of how authentic storytelling can enhance the sport's appeal. McKenzie advocates for integrating entertaining and relevant content into NZR's digital presence, reflecting a broader shift towards a more engaging rugby experience for a diversifying audience.