Kim Kirwan
Kim Kirwan is a prominent figure in the field of sports sponsorship analysis, currently serving as the Director of Intelligence and Insight at Onside, a consultancy firm that specializes in sports sponsorship data and insights. With a deep understanding of the dynamics of sponsorship in Ireland, Kirwan plays a vital role in evaluating and reporting on the effectiveness and trends within the industry. In a recent review, she highlighted the significance of authentic partnerships that resonate with the Irish public, emphasizing the enduring appeal of rugby as a sponsorship platform. Her insights contribute to a better understanding of how brands can connect with consumers through meaningful sponsorships.
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Ireland:
Kim Kirwan is the director of intelligence and insight at Onside.
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