Kimberly-Clark

Kimberly-Clark is a multinational corporation known for its consumer and professional products, including well-known brands such as Huggies and Scott. The company has a strong presence in the diaper and personal care markets, holding a significant market share in various countries, including Israel. Recently, Kimberly-Clark has been in the news for reducing the quantity of diapers and wipes in its packaging while keeping prices stable, a strategy referred to as 'shrinkflation' aimed at mitigating rising costs.