King Hsin-i

King Hsin-i is the founder of Buy Directly From Farmers (BDFF), a social enterprise in Taiwan that connects consumers with over 300 small-scale farmers practicing sustainable agriculture. Under her leadership, BDFF has seen significant growth, particularly during the COVID-19 pandemic as more people sought pesticide-free produce. King advocates for environmental stewardship and promotes the importance of home cooking and family meals, expressing concern about the convenience-driven shift in consumer behavior. Her work aligns with broader trends in corporate sustainability, as many companies in Taiwan are increasingly prioritizing environmental, social, and governance (ESG) criteria.