Kobi Treibitsch
Kobi Treibitsch is the founder of Tiv Ta'am and a significant figure in the Israeli food retail industry. His decision to reject an offer from Licht and Waldman to buy his store was a turning point that led to the establishment of Keshat Ta'am as a direct competitor to Tiv Ta'am.
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Israel:
Kobi Treibitsch is the founder of Tiv Ta'am, whom Ariel Licht approached to buy his store.
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