Koto

Koto is a creative design studio known for its innovative branding and visual identity projects. The firm specializes in modern design solutions that effectively communicate a brand's essence and values. Recently, Koto gained attention for its role in rebranding Amazon, marking the first significant change to the company's logo in 20 years. The redesign emphasized a more expressive smile and a unified typographic system, reflecting Amazon's mission to enhance customer experiences across its diverse services.