Kristina Movsesyan
Kristina Movsesyan is the CEO of Deft by Okkam, a prominent advertising agency in Russia, where she provides insights on the advertising market's dynamics in relation to messaging apps, predicting significant shifts in advertising investments due to regulatory limitations.
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Russia:
Kristina Movsesyan predicts that if the platform slows down, there will be a gradual outflow of active audience from Telegram.
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