Laia Grassi

Laia Grassi is a Barcelona-based creative director renowned for her expertise in advertising and generative artificial intelligence. With a background in Fine Arts and a master's degree in art and new technologies, she has founded her own agencies and consultancies, establishing herself as a significant voice at the intersection of creativity and technology. Recently, she gained media attention when her partner, Risto Mejide, introduced her on his show 'Viajando con Chester', where they discussed their relationship and the implications of AI in contemporary creativity.