Lara Magalhães

Lara Magalhães is the business manager for the New England Patriots in Brazil, having transitioned from her role as a cheerleader for the team. Since 2019, she has been involved in expanding the Patriots' brand presence in Brazil, successfully implementing marketing strategies and engaging with local fans. Magalhães is focused on promoting American football through various initiatives, including youth programs and events, to foster a deeper understanding and appreciation of the sport in the country.