Lathifa Sykes

Lathifa Sykes

business executive Tanzania

Lathifa Sykes is the executive director of the Tourism Confederation of Tanzania (TCT), a leading private-sector organization advocating for the interests of the tourism industry in Tanzania. Recently, she was in the news for her response to the government's decision to delay the implementation of a proposed mandatory travel insurance charge for foreign visitors. Sykes welcomed the delay but expressed concerns about the potential negative impact of the policy on Tanzania's tourism reputation and competitiveness, emphasizing the need for broader industry consultation and the importance of not undermining the progress made in reviving the sector.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
119,948
Power
127$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Tanzania 1 8.00 0.20% +0% 59,734,213 119,948 $63,000 127$
Totals 1 59,734,213 119,948 $63,000 127$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Tanzania Tanzania: Ms Lathifa Sykes, the executive director of the Tourism Confederation of Tanzania, recognized Airbnb as a growing force in the country’s accommodation industry. 8

The Citizen – major Tanzanian English newspaper, est. 2004: Dar property investors eye profits amid Airbnb boom

Tanzania Tanzania: Ms Lathifa Sykes, Executive Director of the Tourism Confederation of Tanzania, provides crucial context on the tourism sector's recovery. 8

The Citizen – major Tanzanian English newspaper, est. 2004: Tanzania’s tourism bounce drives surge in hotel occupancy

Tanzania Tanzania: TAOA Executive Secretary Ms Lathifa Sykes stated that while the terminal has undergone major improvements, it remains officially classified as a domestic airport. 6

The Citizen – major Tanzanian English newspaper, est. 2004: Tanzania’s Arusha Airport targets passenger boom ahead of AFCON 2027