Laura Young
Laura Young, known online as 'Less waste Laura', is a Scottish social media influencer and environmental activist who sparked a significant legislative change through her campaign against disposable vapes. After observing the litter caused by these products while walking her dog in Dundee, Laura's passionate social media posts gained massive traction, culminating in a TikTok video that reached over 10 million views. Her advocacy led to a UK-wide ban on disposable vapes, highlighting the environmental hazards they pose, particularly to young people and recycling facilities. Laura's efforts not only brought attention to the issue of vape littering but also ignited a broader conversation about the impact of disposable technologies on the environment.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Portugal | 1 | 9.00 | 0.06% | +0% | 10,196,709 | 6,369 | $240,000 | 150$ |
| Totals | 1 | 10,196,709 | 6,369 | $240,000 | 150$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Portugal:
Laura Young is one of the featured artists at the guitar festival.
9
United Kingdom:
Laura Young's actions did exactly that when she started noticing a litter problem while walking her dog in Dundee.
9