Lawrence Du

Lawrence Du is a 28-year-old social media marketing expert who has successfully leveraged TikTok to showcase his family's bakery, Montmorency Bakehouse, located in Melbourne. Growing up in the bakery environment, he aimed to highlight his parents' dedication and the unique fusion of Vietnamese and Australian baked goods. His efforts led to viral fame for the bakery, though they also attracted negative attention, prompting Lawrence to advocate for the safety and well-being of his young staff amidst the backlash.