Lee Boo-jin

Lee Boo-jin is a prominent South Korean businesswoman and the daughter of the late Samsung Group chairman Lee Kun-hee. She currently serves as the CEO of Hotel Shilla, a luxury hotel and duty-free retail operator. Lee is recognized for her leadership in the hospitality industry and has been pivotal in expanding the company's operations both domestically and internationally. Recently, she gained public attention due to her son Lim achieving near-perfect scores on the highly competitive Suneung college entrance exam, highlighting the family's focus on education despite their wealth.