Lee Hou-ching

Lee Hou-ching is the secretary-general of the General Association of Chinese Culture in Taiwan. He plays a pivotal role in organizing cultural events that promote Taiwanese heritage and identity on the international stage. Recently, he announced the inaugural Taiwan Plus cultural festival, which will take place in Osaka, Japan, showcasing over 100 Taiwanese brands and aligning with the World Expo 2025 theme. Lee's efforts highlight the importance of cultural exchange and the promotion of Taiwan's unique cultural contributions.