Leila Seith Hassan
Leila Seith Hassan is the chief data officer at Digitas UK, a digital marketing agency. She has been at the forefront of understanding the impact of large language models on marketing strategies. Hassan emphasizes the importance of recognizing authoritative sources for LLMs, as these AI tools increasingly influence consumer behavior and purchasing decisions in various sectors, including beauty and retail.
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Leila Seith Hassan, chief data officer at Digitas UK, discusses how LLMs influence marketing strategies in different regions.
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