Leonardo Mendes Jr.
Leonardo Mendes Jr. is the Director of Journalism at Estadão, where he plays a pivotal role in overseeing the newspaper's editorial standards and content strategy. He emphasizes the importance of data-driven journalism, utilizing analytics to tailor content that meets the interests of readers, while ensuring that the integrity and impartiality of Estadão’s reporting are upheld. His leadership aims to enhance the publication's engagement with a broader audience, particularly through digital platforms.
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Leonardo Mendes Jr. explains the importance of analyzing data to understand user interests.
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