Li Zhifei
ChinaprofessorMale7.0Global Dominance: 0.01%Li Zhifei is a professor at Hubei University's Tourism College and the director of the Rural Tourism Research Center. He focuses on the dynamics of rural tourism and the evolving consumer preferences among younger generations. His research emphasizes the importance of enhancing the quality of tourism offerings in rural areas and the role of accessibility and digital media in promoting less-traveled destinations, underscoring a significant shift in the tourism landscape towards a more balanced and diversified development model.
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Professor Li Zhifei from Hubei University emphasizes the need for differentiated development in rural tourism.
业态融合多点开花 暑期文旅消费持续升温--经济·科技--人民网China· 2026-07-22
Professor Li Zhifei from Hubei University explains the rising popularity of county-level small towns and rural destinations.
文旅供给提质扩容 融合业态提振夏日消费--经济·科技--人民网China· 2026-07-10
