Lia Paiva

Lia Paiva is a Brazilian entrepreneur and fashion designer who has lived in Milan for over two decades. Originally from Rio de Janeiro, she studied fashion in Milan and has also ventured into interior design, creating projects for renowned athletes. Lia gained public attention after the tragic death of her son, Diego Paiva, due to complications linked to vaping. In response to her loss, she founded the Instituto Amor Infinito to support vulnerable children and launched a clothing brand named D777, inspired by her son's urban style. Through these initiatives, Lia aims to honor Diego's legacy of generosity and help others in need.