Liang Zhenhua

Liang Zhenhua is the Chairman of the Hong Kong Catering Management Association. He has been vocal about the challenges faced by traditional Chinese restaurants, highlighting issues such as high rental costs, labor expenses, and rising ingredient prices. Liang advocates for the need for these establishments to adapt to changing market demands, particularly to attract younger consumers, by incorporating new elements in their decor and menu offerings. He is concerned about the declining number of new Chinese restaurants opening in Hong Kong and the increasing popularity of other cuisines.