Liao Fei
Liao Fei is the head of cultural and creative products at the National Museum of China, where he has dedicated over 21 years to developing innovative merchandise that connects ancient artifacts with contemporary audiences. Under his leadership, the museum has successfully launched various popular products, including the highly successful Empress Dowager Cixi crown refrigerator magnets, which have significantly boosted sales and transformed the museum's approach to cultural products.
Not in the pool (under ¢1).
Recent news mentions
Liao Fei, the head of the National Museum of China (Beijing) Cultural Industry Development Co., Ltd., explained the significance of the 'black horse' in the context of the exhibition.
国博有“骏马”！马年新春文化展开幕--文旅·体育--人民网
China· 2026-01-30
Liao Fei is the head of cultural and creative products at the National Museum of China and has dedicated 21 years to this role.
何止凤冠——访中国国家博物馆文创负责人廖飞 _光明网China· 2025-07-06
