Liao Fei
Liao Fei is the head of cultural and creative products at the National Museum of China, where he has dedicated over 21 years to developing innovative merchandise that connects ancient artifacts with contemporary audiences. Under his leadership, the museum has successfully launched various popular products, including the highly successful Empress Dowager Cixi crown refrigerator magnets, which have significantly boosted sales and transformed the museum's approach to cultural products.
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Liao Fei is the head of cultural and creative products at the National Museum of China and has dedicated 21 years to this role.
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