Liene Dupate-Ugule
Liene Dupate-Ugule is the communication manager for SIA Maxima Latvia, where she has been vocal about the company's concerns regarding misleading advertising practices. Recently, she criticized a comparative advertising campaign by Lidl, asserting that it provided incorrect information about competitor prices, which could mislead consumers. Her statements highlight the ongoing competition between major retail chains in Latvia and the importance of transparency in advertising.
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Recent news mentions
Liene Dupate-Ugule, the communications manager at 'Maxima Latvia', pointed out that there is a growing interest in both local products and themed national holiday attributes.
Valsts svētku laikā novērojams pieprasījuma pieaugums pēc Latvijā ražotām precēm / Diena
Latvia· 2025-11-11
Liene Dupate-Ugule is the communications manager for SIA Maxima Latvia, who criticized Lidl's advertising campaign.
Kurš kuru maldina? / DienaLatvia· 2025-07-04