Lihi Asfis

Lihi Asfis is the CEO of Clinique Israel, a brand under the Estée Lauder Group. At just 35 years old, she has carved a remarkable path in the beauty industry, evolving from an eager intern to a leading executive. Her journey is marked by determination and resilience, having faced moments of self-doubt and the challenge of balancing her career with motherhood. Asfis emphasizes the importance of leadership rooted in inspiration rather than titles, advocating for strong team dynamics and open communication. She believes that true success lies not just in achievements but in the relationships built along the way.