Limor Shifman

Limor Shifman is a prominent professor of communication and journalism at the Hebrew University of Jerusalem, known for her research on digital culture and memes. She authored 'Memes in Digital Culture' (MIT Press), where she explores how memes serve as cultural units that communicate narratives and reflect societal mentalities in an accessible and emotionally resonant manner. Her work highlights the role of memes in fostering community and shaping discourse online.