Lin Liu

Lin Liu

New Zealand New ZealandbusinessmanMale3.0Global Dominance: 0.00%

Lin Liu, 33, is a Chinese entrepreneur known for founding the Yoyoso and Miniso retail chains in New Zealand, specializing in budget home goods and toys. His business empire collapsed in late 2023, leading to the liquidation of at least 33 companies he was involved with, resulting in over $61 million in debts primarily owed to external creditors. Liu's rapid rise began in 2019 when he opened his first Yoyoso store at just 25 years old, but the financial struggles of his businesses, exacerbated by high rents and declining foot traffic, ultimately led to his current bankruptcy proceedings.

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Recent news mentions

Lin Liu was the main shareholder in the Yoyoso and Miniso retail chains that have gone into liquidation.

Yoyoso, Miniso and Acecco collapse: The $61m fall and mortgagee sale at the centre of it
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2026-08-08
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