Lionel Souque

Lionel Souque is the CEO of Rewe Group, a major retail and grocery company based in Germany. Under his leadership, the company has seen significant financial success, with a reported annual surplus of one billion euros in 2024. Souque has been vocal about various issues affecting consumers, particularly in relation to food pricing and the use of digital tools such as the company's bonus app. He aims to invest heavily in the future of shopping, with plans to allocate 16 billion euros towards innovation and customer experience by 2028.