Lirka Segura

Lirka Segura is the commercial director of SBR Sport, responsible for the organization of the Ironman 70.3 event in Cap Cana. Her strategic vision and commitment to excellence contribute significantly to the event's success, as she aims to enhance the competitive experience and broaden participation. Segura emphasizes the importance of community engagement and international representation, working alongside her team to ensure that the event not only showcases athletic talent but also promotes tourism and local economic development.