Lisa Brankin
Lisa Brankin is the managing director of Ford in Britain and Ireland, where she oversees the company's operations and strategies in a rapidly evolving automotive market. With a focus on electrification and sustainability, Brankin has been vocal about the challenges posed by changing consumer demand for electric vehicles (EVs) and has emphasized the need for government support to foster growth in the sector.
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Lisa Brankin, Ford’s managing director in Britain and Ireland, highlighted the need to generate customer demand to turn the situation around.
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