Liu Chengyuan

Liu Chengyuan is the head of a cooperative in Yandu District, Jiangsu Province, who recently gained attention for promoting local strawberries through a lively live-streaming session on Douyin (the Chinese version of TikTok). Her energetic marketing efforts successfully attracted over 100 online shoppers, showcasing the power of e-commerce in revitalizing rural agriculture. Under her leadership, the cooperative has embraced innovative logistics solutions, including cold chain delivery, to enhance the distribution of local products.