Liu Chengyuan

Liu Chengyuan

entrepreneur China

Liu Chengyuan is the head of a cooperative in Yandu District, Jiangsu Province, who recently gained attention for promoting local strawberries through a lively live-streaming session on Douyin (the Chinese version of TikTok). Her energetic marketing efforts successfully attracted over 100 online shoppers, showcasing the power of e-commerce in revitalizing rural agriculture. Under her leadership, the cooperative has embraced innovative logistics solutions, including cold chain delivery, to enhance the distribution of local products.

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China China: Liu Chengyuan is the person in charge of a cooperative selling strawberries through a live stream. 8

People's Daily: 农村电商物流跑出加速度 激活乡村振兴新引擎--经济·科技--人民网