Liu Jingrui
Liu Jingrui is the chairman of the Jinyuan Group, an Asian supermarket chain in Belgium. His business has gained popularity among local Belgians, who increasingly enjoy a variety of Chinese food products, ranging from hot pot ingredients to trendy snacks like spicy strips and rice noodles. Under his leadership, the supermarket has become a cultural bridge, introducing Chinese culinary delights to a wider European audience.
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Liu Jingrui, chairman of the Jinyuan Group, shared insights on the popularity of Chinese food in Belgium.
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