Liu Weihua

Liu Weihua is a prominent figure in the Chinese liquor industry, serving as the Deputy General Manager and a member of the Party Committee at the Fenjiu Group. Known for his commitment to cultural innovation, he has played a significant role in promoting the integration of traditional Chinese liquor culture with modern tourism and experience-based projects. Under his leadership, the Fenjiu brand has launched various initiatives to engage younger audiences and develop a deeper appreciation for its rich heritage.