
Liu Weihua
Liu Weihua is a prominent figure in the Chinese liquor industry, serving as the Deputy General Manager and a member of the Party Committee at the Fenjiu Group. Known for his commitment to cultural innovation, he has played a significant role in promoting the integration of traditional Chinese liquor culture with modern tourism and experience-based projects. Under his leadership, the Fenjiu brand has launched various initiatives to engage younger audiences and develop a deeper appreciation for its rich heritage.
Power8,701
Reach871,418
Country presence
Recent news mentions
Liu Weihua is an artisan from Shandong who has found support for her craft in Jingdezhen.
景德镇:窑火千年的世界瓷都故事 _光明网Guangming Daily·
China· 2026-07-26
Liu Weihua, Deputy General Manager of Fenjiu Group, delivered a speech at the opening ceremony.
“花间一壶酒 醉美杏花村”第八届汾酒杏花节开幕 _光明网Guangming Daily·
China· 2025-03-31













