Liu Yongsong

Liu Yongsong is a professor in the Department of Physical Education, Sports, and Health at Baptist University in Hong Kong. He has been actively involved in discussions about the management and commercialization of sports in the region. Recently, he emphasized the need for clearer guidelines within the 'M' brand plan, which has been in operation for about twenty years, to enhance the commercial management of sports events. Liu advocates for a refined definition of 'international world-class events' and believes that government sponsorship should not only attract foreign visitors but also promote local sports culture. His insights reflect a commitment to improving the sustainability and appeal of sports initiatives in Hong Kong.