Liu Zecheng

Liu Zecheng is a film and advertising producer who began smoking at the age of 20. Despite trying various forms of smoking, including e-cigarettes and roll-your-own cigarettes, he struggled to quit until the passing of a close elder relative from lung cancer prompted him to make a decisive change. Since quitting smoking, Liu has reported feeling more energetic and productive, and he has redirected the money saved into caring for his newborn daughter.