Lorenz Furrer

Lorenz Furrer is a co-founder of Furrerhugi, one of Switzerland's most prominent public relations agencies. Known for his personable approach, he has been instrumental in guiding various political figures, including Markus Ritter, in their campaigns for high office. Furrer emphasizes the importance of a personal connection with his clients, believing that successful public relations in politics hinges on trust and understanding. His experience includes advising notable politicians such as Ignazio Cassis and Viola Amherd, showcasing his ability to navigate the complex landscape of Swiss politics.