Lornah Ngugi
Lornah Ngugi is a marketing analyst specializing in SEO trends and the impact of artificial intelligence on online search behaviors. Her work includes examining the decline of click-through rates due to AI-generated summaries, emphasizing the need for brands to adapt their content strategies to maintain visibility and engagement in a rapidly changing digital environment.
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Lornah Ngugi discusses the decline in organic click-through rates due to AI summaries.
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