Lothar Ebbertz

Lothar Ebbertz is the Hauptgeschäftsführer (Managing Director) of the Bayerischer Brauerbund, the umbrella organization representing the interests of Bavarian breweries. With extensive experience in the brewing industry, Ebbertz has been a prominent voice in discussing the challenges facing breweries in Bavaria and the importance of events like the Oktoberfest for promoting Bavarian beer culture. Recently, he highlighted the impact of changing consumer preferences and economic pressures on the industry, emphasizing the need for innovation and adaptation to sustain the heritage and viability of Bavarian brewing amid rising costs and competition.